British American Tobacco Kenya - Our purpose and strategy
We are committed to building A Better Tomorrow for all our stakeholders
A clear corporate purpose
Our purpose is to build a better tomorrow by reducing the health impact of our business through offering a greater choice of viable and less risky products for our consumers. While cigarettes will be at the core of our business for some time to come, we aim to generate an increasingly greater proportion of our revenue from products other than cigarettes and so reduce the health impact of our business.
Our animation below explains more about BAT’s commitment to building A Better Tomorrow :
Acting responsibly
As a leading multinational business, we understand our impact, the importance of high standards of integrity and our evolving societal responsibilities. As a result, we are moving from a business where sustainability has always been important, to one where it is front and centre in all that we do.
- For our consumers , we want to offer a range of viable and responsibly marketed products in tobacco, nicotine and beyond.
- For society , we aim to reduce the health and environmental impacts of our business.
- For our suppliers and customers , we want to raise standards for everyone across our value chain.
- For our employees , we want to create a dynamic, inspiring and purposeful place for them to work.
- And for our shareholders , we want to deliver superior and sustainable returns.
Meeting consumer preferences
We have evolved our strategy to put a sharper focus on delivering a step change in New Categories, fuelled by investment from the continued delivery of our traditional tobacco business. BAT will satisfy consumer needs through a focused portfolio of products with fewer, stronger global brands.
This strategy is underpinned by a unique view of the consumer across our categories, which is increasingly driven by powerful consumer data and analytics.
Find out more about our purpose and strategy below:
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Contact us
British American Tobacco Kenya plc
08 Likoni Road, Industrial Area
P.O. Box 30000 – 00100 GPO
Nairobi
Kenya
Email : info_ke@bat.com
Tel : +254 (0) 711 062 000